Customer Analytics

Know your customer

Customer Analytics

Getting to know your customers can increase customer retention and loyalty. By creating a blueprint to understand your customers more deeply, you may be able to convert them from 'clients' into advocates. While customers are in the research stage, you need to connect with them.

You must create real-time interaction through the channels that your customers use. You need to analyze data from multiple perspectives as it becomes available so you get the right information or offer into their hands when they need it.

To transform customer attitudes, you must create personalized experiences to which they can relate. This may entail competing for customers that use mobile devices and social media, data that is growing at an incredible rate. As all of the three "s" - variety, volume and velocity - of both structured and unstructured data increase, so does the demand for analytic capabilities to keep up with it all.

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SQL Stream - Got Real Time?

MindStream Analytics, in partnership with SQLStream, can enhance the value of 'live' and real-time data in a way that offers significant insights at the point of contact. Predictive Analytics and Sentiment Analysis are changing the way we 'see' into the future. Analytics makes streaming analytics matter, so you won't be moving forward with a view primarily out of your rear-view mirror.

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